99% of my ideas get killed.
But that doesn’t mean they’re done.

So Rather, how do you keep yourself and your business steady?

  • A man with a shaved head and beard wearing a grey t-shirt, sitting at a table in a restaurant, looking over his shoulder. There is a glass of water on the table.

    I realised that being boring is the biggest risk

  • Two men sitting at a restaurant table with glassware, having a conversation. One man is wearing a light blue blazer, gesturing with his hands, and the other is in a t-shirt, listening. Sunlight streams through large windows showing a city street with buildings outside.

    I dreamed big and they just didn't dream yet

  • A man in a tuxedo, glasses, and a beard speaking into a microphone at a formal event, with another man in a tuxedo blurred in the background.

    I told an uncomfortable truth about the brand or product

  • Four people sitting at a long table during a panel discussion. The first man on the left, with dark skin and a maroon shirt, is smiling and rubbing his chin. The second man, with light skin, glasses, and a suit, sits with his hands folded in front of him. The third person is a woman with dark skin and long black hair, wearing a patterned blazer, speaking or listening to someone. The fourth man, with light skin, a beard, and a suit with a blue tie, is smiling slightly. Nameplates in front of them read 'Jordan Phillips,' 'The Oliver Ellison,' 'Emery Taylor,' and 'Matthew Wilson' respectively.

    I ran into a labyrinth of opinions

My power skill skin

“To have elephant skin means you are
bold, sharp, forward-thinking,
and make things happen”.

Here’s one campaign I’m proud of,
but didn’t happen. Yet.

Defensie

A woman in military uniform, smiling, with text overlay in Dutch that emphasises defence training and success.
An advertisement banner featuring large yellow and black text that reads "MBO BIJ DEFENSIE" and "BETER KUN JE NIET SLAGEN" on a white background, accompanied by a website URL: mbobijdefensie.nl.
Poster featuring a young man in a military uniform with his arms crossed. Text in Dutch stating, 'Dat ik al verdiend heb en nog op school zit is super mooi,' and additional text promoting military defence as a career option, with a website link.
A young man in military uniform and helmet smiles at the camera, with a background of outdoor trees. A man lifting weights indoors is also visible in the lower part of the image.
Young woman working on a mechanical engine part in a workshop, with Dutch text overlaid on the image.
A man in military camouflage uniform and cap, smiling, standing outdoors with a blurred background. Handwritten green text overlays the image.
A young man making an 'OK' gesture with his hand, with overlaid Dutch text and a background with small light spots. The text in the image promotes a website called 'mbobjjdefensie.nl'.